STRAIGHTENERS
SIMPLY CHIC HAIR
Smooth & straight need to be BFF’s in the empowering land of straight hair, so when it comes to chic, commanding & healthy hair we have you covered. Whether you're looking to tame frizz & flyways, save time & straighten hair from wet to dry, smooth & straighten long, mid-length or short hair, we have you covered. Our hair straighteners & straightening brushes will tame your locks & give healthy, shiny hair when you need it most. It’s your time to shine.
LET’S GET STRAIGHT TO IT
Frizz doesn’t stand a chance against the power of a great straightener. With VS Sassoon, achieving the sleek, shiny hair of your dreams has never been easier. Designed to lock out humidity and tame unruly strands, our straightening tools give you flawless, frizz-free results every time, so you can enjoy smooth, glossy hair that looks effortlessly chic.
Chic, striking, and perfectly straight hair has always been a statement look — and with VS Sassoon, you can achieve it without the salon. Whether you’re preparing for a big day at work, a night out, or simply want to feel polished and confident, our straighteners give you long-lasting results that shine.
Pressed for time? VS Sassoon’s innovative straightening brushes deliver smooth, frizz-free styles in minutes. Simply turn it on, glide it through your hair like a regular brush, and enjoy instant shine and sleekness with zero fuss. Perfect for mornings when every minute counts, these tools are a true game changer for busy lifestyles.
And if you’re always on the move, VS Sassoon has you covered with compact, travel-ready straighteners. Lightweight, portable, and easy to pack, they let you maintain your style no matter where life takes you — from a quick touch-up before a meeting to keeping your look polished while travelling overseas.
With VS Sassoon, you don’t just style your hair — you transform it. Say goodbye to the endless battle with frizz, and hello to smooth, straight, and confident hair every day.
FREQUENTLY ASKED QUESTIONS
How do I choose the right type of hair straightener for my hair texture?
We get it, with so many options on the market choosing the right hair straightener for your hair type can be a mission. But there’s a couple of things you should keep in mind when looking for a ahir straightener that suits your hair type. If you have fine hair you want to consider ceramic or tourmaline plates to ensure even heat distribution and to decrease the likelihood of damage. But, if you have thick or coarse hair, titanium plates may be more effective for faster straightening.
No matter your hair type, you want to get a hair straightener that has adjustable heat settings so you can further tailor your hair straightener to your hair.
What temperature setting should I use for my hair type with a straightener?
Can I use a hair straightener on damp or wet hair?
Are there any heat protectant products I should use before straightening my hair?
How can I prevent frizz and maintain straight hair throughout the day?
If you’ve been struggling to prevent frizz and keep your hair poker straight all day long you aren’t alone! There are a few things you can do to ensure your hair stays straight and sleek throughout the entire day!
First you want to ensure your hair is clean and dry and that you are using a high-quality hair straightener with advanced technology to reduce potential frizz. You can also apply a smoothing product to your hair before or after straightening to ensure your locks stay in place all day!
You could even consider investing in a rechargeable, travel-sized hair straightener for on-the-go touch-ups if your hair is particularly prone to frizz!
Haven’t found what you’re looking for? Take our style match quiz to get the answers you need to confidently LOVE YOUR STYLE.
VS SASSOON | PRODUCTS
Want to get more from your hair? We get it & we’re here for you. It’s time to shine & we have an endless list of hair styling tools & tips to help you maintain, change or accentuate your look so you can truly LOVE YOUR STYLE.


















