ABOUT US
AUSTRALIA'S NO. 1 RATED HAIR DRYER BRAND
VS Sassoon is your ally in the age of empowerment.
What we do, & what we do brilliantly, is accentuate what women already have - an amazing sense of self. We ignite self confidence in a way that gives outward expression to the inner spirit of our founder - Vidal Sassoon - "Never underestimate the power of a woman with good hair".
We're about supporting women to love their own innate style - "If you don't look good, we don't look good". We are a trusted, expert partner enabling women to look and feel like the best version of themselves.
In a new world of fearless girls and female superheroes, we play our part in women talking their rightful place in a more inclusive and positive world.
VS Sassoon pairs the rich heritage of one of the world’s most celebrated hair stylists' with the technological smarts of the world’s leading hair appliance companies to bring you the best in hair styling products.
Drawing on an international salon styling heritage, VS Sassoon is a classic fashion brand. Our enduring promise - to inspire women to create salon professional results at home - acts as an internal compass for the brand and the business. This promise is not an ad. It’s not a tagline. It’s simply our promise to our customers.
The VS Sassoon brand is inspirational, evolving, bold, simple and stylish. VS Sassoon is committed to continued innovation in the haircare market, and is devoted to working with customers to help them achieve professional styling results at home.
VS Sassoon wants you to LOVE YOUR STYLE.
Conair is proud to partner with VS Sassoon in the research, design and development of hair styling and drying products. Founded in 1959 in the US, Conair is the market leader in personal care electrical appliances in Australia and New Zealand, and the leading developer of branded personal and health care small appliances worldwide.
We put innovation at the heart of everything we do. We are passionate about developing trendsetting products using innovative technologies, and continually improving upon our classics.
We market under a range of brands in both the home and professional use categories across six continents with sales in over eighty countries around the world.
Vidal Sassoon (1928-2012) revolutionised the hair industry with his forward-thinking techniques and innovative styles, inspiring trends that continues to endure for decades. From humble beginnings in London’s East End to the A-list streets of Beverly Hills, Sassoon’s unique perspective on the art of hairdressing is celebrated today in global salons, academies and multiple product lines.
After an apprenticeship under a renowned London hairdresser, Sassoon opened his first salon at 108 New Bond Street in 1954. “The first day we had about three clients,” he said in the 2010 documentary Vidal Sassoon: The Movie. “But I made up my mind then that if I was going to be in hairdressing long-term, I wanted to change things.”
Back then, his attitude to hairdressing was revolutionary: “Haircutting simply means design.”
"Hair is nature's biggest compliment and the treatment of this compliment is in our hands. As in couture, the cut is the most important element ... haircutting simply means design and this feeling for design must come from within."
As his reputation grew, so did his showmanship and passion. He elevated hair to the level of fashion – laying the blueprint of modern hairdressing and changing the way women looked, forever.
Influenced by the Bauhaus movement, Sassoon’s taste for strong, clean lines and shapes influenced the hairstyles he’d become famous for: the Five-Point cut, the Geometric Bob and the Pixie.
Thanks to Sassoon’s vision, entire hair care product lines have been built around this philosophy of empowering women to take control and achieve salon professional results at home.