The lowdown on frizz:
- How is frizz caused?
- Frizz can be genetic, which means you can be born with it. On the other hand, it can also be environmental. Humid weather, especially, is often the culprit. Dry, damaged hair that lacks moisture can also be a cause of frizz.
- What is frizz?
- The outside layer of each hair strand, called the cuticle, is made up of overlapping protein scales, kind of like the skin on a fish. When hair is dry, damaged, aggravated by weather conditions & improper brushing, the scales become raised, creating a frizzy texture. The raised cuticles then allow moisture from the atmosphere to enter, creating that extra fluffy mess! As a result, your hair appears dry, frizzy & flyaway instead of smooth & defined.
- So, what gives hair that frizzy look?
- Static electricity! Static electricity is an imbalance of electric charges at the atomic level. Atoms are made up of three subatomic particles: the positive protons, the negative electrons & the neutral neutrons. The imbalance is created by a transfer of electrons from one atom to another. An atom that has gained or lost electrons is called an ion, and it’s these ions that can cause & cure frizzy hair problems.
- How does the Super Frizz Defense Technology work?
- Negative ions are a gal’s best friend! The Frizz Defense range has been developed with Super Frizz Defense Technology, with each of the products featuring double ionic generators. These ionic generators release 60% more negative ions that combine with positively charged ions to neutralize static electricity. The negative ions cause the cuticle scales to relax, sealing in moisture, conditioning the hair cuticle for ultimate frizz-free smoothness & enhanced shine.
