About Us

About VS Sassoon

VS Sassoon pairs the rich heritage of one of the world’s most celebrated hair stylist with the technological smarts of the world’s leading hair appliance company to bring you the best in hair styling and grooming products.

Drawing on an international salon styling heritage, VS Sassoon is now a classic fashion brand. Its enduring promise—to inspire customers to create salon professional results at home—acts as an internal compass for the brand and the business. This promise is not an ad. It’s not a tagline. It’s simply our promise to customers.

The VS Sassoon brand is inspirational, evolving, bold, simple and stylish. VS Sassoon is committed to continued innovation in the haircare market, and is devoted to working with customers to help them achieve professional styling results at home.

VS Sassoon wants you to LOVE YOUR STYLE.


Conair is proud to partner with VS Sassoon in the design and development of hair styling and drying products.

Founded in 1959 in the US, Conair is the market leader in personal care electrical appliances in Australia and New Zealand, and the leading developer of branded personal and health care small appliances worldwide.

The company puts innovation at the heart of everything it does. Conair is passionate about developing trendsetting products using innovative technologies, and continually improving upon its classic range.

Conair markets under a range of brands in both the home and professional use categories across six continents with sales in over eighty countries around the world.


Vidal Sassoon (1928-2012) revolutionised the hair industry with his forward-thinking techniques and innovative styles, inspiring trends that will endure for decades to come.

From humble beginnings in London’s East End to the A-list streets of Beverly Hills, Sassoon’s unique perspective on the art of hairdressing is celebrated today in global salons, academies and multiple product lines.

After an apprenticeship under a renowned London hairdresser, Sassoon opened his first salon at 108 New Bond Street in 1954.

“The first day we had about three clients,” he said in the 2010 documentary Vidal Sassoon: The Movie. “But I made up my mind then that if I was going to be in hairdressing long-term, I wanted to change things.”

Back then, his attitude to hairdressing was revolutionary: “Haircutting simply means design.”

"Hair is nature's biggest compliment and the treatment of this compliment is in our hands. As in couture, the cut is the most important element ... haircutting simply means design and this feeling for design must come from within."

As his reputation grew, so did his showmanship and passion. He elevated hair to the level of fashion – laying the blueprint of modern hairdressing and changing the way women looked, forever.

Influenced by the Bauhaus movement, Sassoon’s taste for strong, clean lines and shapes influenced the hairstyles he’d become famous for: the Five-Point cut, the Geometric Bob and the Pixie.

Thanks to Sassoon’s vision, entire hair care product lines have been built around this philosophy of empowering women to take control and get salon professional results at home.

VS Sassoon is a registered trademark of The Procter & Gamble Company used under license by Conair.