Woman on beach with blonde hair
19 December 2018

How To Go Blonde and Maintain it

Summer is here so we bet you’re thinking of going lighter, right? Yup …  thought so!  

And because we’re totally on your side when it comes to your hair, we’ve put together a two-part post on all things blonde. Our first post is about how to maintain your blonde hair and in part two we round up our favourite blonde looks for inspiration!

So brace yourself ladies because once you're done, you're going to discover that blondes really do have more fun. And that could be a problem, in a good way of course! *wink*!



In this first post, we sat down with VS Sassoon stylist Rob Reeves to give you the low down on how to go blonde. Here we go through what you should think about before going blonde and how to maintain your light locks. 


What To Know Before Going Blonde


Listen up ladies, this is important stuff! “If you’re thinking of going blonde there’s are a few things to think about,” says Rob. “Firstly, how you are going to do it. Are you going for:

  • A full-on bleached-out makeover (a Kim Kardashian fave)? 
  • Subtle streaks?
  • Balayage or ombre? 
  • Or extensions that can take you from brunette to blonde without punishing chemicals (depending on the type).

Photo by Tamara Bellis on Unsplash

“Think about it and discuss it with your hairdresser. If you have fine hair that breaks easily then consider extensions. They come with the added benefit of adding volume and length as well as colour. If your hair is thicker and can withstand a lot, then you could go the full bleach. 

"Also ask your hairdresser for recommendations on how to take care of bleached blonde hair. It’s very important and usually involves regular deep treatments under heat. 

Because of this, most women choose somewhere in the middle – AKA streaks or balayage – still very much on-trend despite having been around for decades now,” says Rob.


How To Maintain Blonde Locks & Highlights



To keep your blonde from fading and in optimum condition, you need to be using the best hair products. This keeps the colour from going brassy and to maintain health within the bonds of your hair. Bleaching can damage the hair bonds and make it dry, so make sure you invest in the right hair care products for your hair type. 

Follow these tips below: 

  1. Use a sulphate-free shampoo and conditioner.
  2. Invest in a colour-lock product. 
  3. Dry your hair with a smart hairdryer like the Digital Sensor Hairdryer which helps protect your colour by drying at a hair safe 70°C, while the 208km/h fast airspeed will do the job quickly without any damaging hot spots.


  • Avoid too much swimming in at-home or local swimming pools – the chlorine will turn your blonde green.
  • Wash your hair as little as you can get away with.




Style Your Blonde Locks with the Right Hair Styling Products

As for styling – well we promised you inspo, so keep an eye out to find out our top celebrity blonde looks that we love!

In the meantime, check out our blog, we have so much hair inspo there! You will find hair trend reports, video how-tos and styling tips

You can also get all this amazing content we post straight into your inbox to stay on top of any new trends and products updates! 

Love your style, from the VS Sassoon Team x